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News


adgully.com > post > 19895 > experience-is-the-new-visibility-inside-radico-khaitans-brand-building-shift

Experience is the new visibility: Inside Radico Khaitan’s brand-building shift

2+ week, 13+ hour ago   (1521+ words) The way alcohol brands market themselves is changing. With consumers spending more time across digital platforms, music, creators and live experiences, simply being visible is no longer enough. For marketers, the bigger question is how to make a brand part…...


adgully.com > post > 19531 > lenexis-foodworks-vikas-iyer-on-future-of-qsr-marketing-entertainment-led-brand-building

Lenexis Foodworks’ Vikas Iyer on future of QSR marketing & entertainment-led brand building

3+ week, 4+ day ago   (607+ words) The way QSR brands market themselves is changing. It's no longer just about launching a new product or running another campaign around a festive season or cricket tournament. As younger consumers spend more time with entertainment than advertising, brands are…...