Website profile

Campaign Asia

Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

  • 60articles · 30d
  • 3+ day agolatest article
  • Aug 18, 2026earliest in window
  • 0%with images
  • 40avg words
articles per day
Categories
  • Finance & Business 47
  • Economy, Business & Finance 35
  • Business & Industrial 31
  • News 16
  • Arts, Culture, Entertainment & Media 6
  • Politics2 5
  • Science & Technology 5
  • Crime & Law 4

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News


campaignasia.com > article > omnicom-advertising-group-president-and-ceo-troy-ruhanen-is-retiring > 4318dqbcs8gxk3fph3jryhaaca

Omnicom Advertising Group president and CEO Troy Ruhanen is retiring

4+ day, 16+ hour ago   (27+ words) campaignasia.com BBDO Worldwide chairman Andrew Robertson will step into the role immediately. by Emmy Liederman, Jameson Fleming...


campaignasia.com > article > vale-kitty-lung-hong-kong-advertising-s-queen-of-public-service-passes-away-at-71 > 4ee80c5qvwpayrwp788gx06qdy

Vale Kitty Lun, Hong Kong advertising’s ‘Queen of Public Service’, passes away at 71

1+ week, 4+ day ago   (82+ words) For more than four decades, Kitty Lun helped Hong Kong advertising find its voice, first through public service campaigns and later through senior agency and digital roles across Greater China. by Campaign Asia Staff If you don’t yet have an…...


campaignasia.com > article > ad-dollars-are-pouring-into-retail-media-but-why-isn-t-verification-keeping-up > 4s6vqv6sc5dsm6hgf0ejrqqpxm

Ad dollars are pouring into retail media, but why isn't verification keeping up?

1+ week, 5+ day ago   (41+ words) Campaign Asia Retail media monetisation in Asia has gained a multi-year head start on ad verification, exposing brands to deeper-funnel fraud risks like SKU manipulation and attribution inflation....


campaignasia.com > article > chatgpt-ads-launches-in-india-with-more-than-50-brands > 4vm8ht5pxhjgjve0bnn71a8g4q

ChatGPT Ads launches in India with more than 50 brands

1+ week, 6+ day ago   (29+ words) campaignasia.com WPP and Omnicom are the first agency partners in India, one of ChatGPT's largest and most active markets....


campaignasia.com > article > brands-mark-merdeka-day-2026-with-campaigns > 4n25f00wzpdh2sjpagxatdajw2

How brands are celebrating Malaysia’s 69th Independence Day

2+ week, 5+ day ago   (31+ words) Campaign Asia From kepoh neighbours to kampung deliveries and homegrown food, brands find national identity in distinctly Malaysian moments. by Campaign Asia Staff...


campaignasia.com > article > dentsu-s-chief-marketing-officer-departs > 4p7zhw4j42wnhx410sj6ae5mdw

Dentsu’s chief marketing officer departs

2+ week, 5+ day ago   (16+ words) Campaign Asia Jeremy Miller had worked at the network since 2022....


campaignasia.com > article > wpp-hits-back-at-foster-lawsuit-as-naked-attempt-to-seek-exorbitant-payout > 4m7k41e3qx6bw0xfvqn1jb0d57

WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout"

3+ week, 16+ hour ago   (65+ words) Holding company made the claims in an application to “seal” Richard Foster's recently amended claims against it. If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer,…...


campaignasia.com > article > is-our-cmo-minding-the-store-the-wpp-sony-warning-for-marketers > 4ts6ewp8g7rymwg5y2e4y27qwa

'Is our CMO minding the store?' The WPP-Sony warning for marketers

3+ week, 3+ day ago   (45+ words) Campaign Asia The courts will decide the merits of the case, but the headlines should prompt CMOs to review their rebate rights, principal-media rules and agency compliance, writes the founder of Mercer Island Group....


campaignasia.com > article > does-a-client-s-reputation-matter-to-agencies > 4sbqj8kga9ey2vchkycta2vqwt

Does client reputation matter to agencies?

3+ week, 4+ day ago   (32+ words) Campaign Asia SOUNDING BOARD: Late payments, idea harvesting, ghosted pitches. Agency leaders talk about why brands get blacklisted and what it takes to get back in....


campaignasia.com > article > to-believe-that-2027-represents-a-universal-inflection-point-for-industry-wide-recovery-is-to-mistake-executive-optimism-for-economic-reality > 4x10gy26xmq8e2pngtx7ez1dna

The recovery myth of 2027: Why advertising’s squeezed middle won’t easily bounce back

3+ week, 4+ day ago   (38+ words) Campaign Asia To believe that 2027 represents a universal inflection point for industry-wide recovery is to mistake executive optimism for economic reality, writes Darren Woolley....