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Creative Boom is a leading UK art and design platform that delivers creative industry news, inspiration, insight and advice to six million creative professionals each year.
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- Aug 17, 2026earliest in window
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News
This clever design trick by Guinness means it can modernise without needing a new logo
5+ day, 3+ hour ago (485+ words) A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be wondering why the…...
The kinesiologist who now animates furniture: how Kent Wood found motion design's full circle
5+ day, 3+ hour ago (570+ words) The founder of Kwoo Studio discusses how he's made a name for himself after a career pivot and a move across the Atlantic. Kent Wood is currently going through that transition. "I used to think that by 30, you were supposed…...
Should you rebrand yourself this September, or just hold your nerve?
1+ week, 5+ day ago (774+ words) Autumn is a good time for career invention. But that doesn't mean you should. Image licensed via Adobe Stock After the searing heat of summer, autumn has finally arrived: hooray! But while the weather might be more relaxed, a lot…...