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Creative Boom is a leading UK art and design platform that delivers creative industry news, inspiration, insight and advice to six million creative professionals each year.
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News
Creative agency Thisaway's rebrand isn't just a lick of new paint: it's a promise to clients
8+ hour, 20+ min ago (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...
'Just to keep drawing': The tale of how Innes Clark designed her way out of a bakery and into restaurant branding
6+ day, 7+ hour ago (238+ words) From burnout after art school to designing menus and posters for London's restaurant scene, the illustrator talks us through her journey and key learnings. When you hear about a graphic design job starting from pulling shifts at a bakery, you…...
Meet Sarah Martinon, the illustrator luxury houses are turning to for something no machine can draw
5+ day, 22+ hour ago (576+ words) Instead of turning to AI for their latest campaigns, Hermès and Chanel hired the Paris artist. The result is something widely loved online, and not just by creatives either. We speak to the human who got everyone talking this summer....
Art&Graft's In Pursuit of Magic is a reminder of why we do this at all
1+ week, 6+ day ago (917+ words) Two years, five characters, and 42 pairs of creative hands were behind the London studio's most ambitious project, and also its most honest. We sit down with Vicky Ghose, Mike Moloney and Stephen Middleton to find out more. For an industry…...
Thomke Meyer's dynamic illustration are inspired by sound, cinema and nature
1+ week, 3+ hour ago (351+ words) The illustrator talks about the winding path that led her to editorial covers for Die Zeit, Elle, and Der Spiegel, and the graphic novel she's now building. In Thomke Meyer's illustrations, you'll spot hair whipping sideways, vines coiling and unravelling…...
Mother Design gives psychic platform Keen a folk-art rebrand that takes on minimalist wellness
4+ day, 7+ hour ago (293+ words) The independent studio reframes "psychic guidance" for modern life, with stunning illustrations by María Jesús Contreras. Given the unusual subject, Mother Design did some research beyond the usual category and spotted a cultural shift: people are increasingly turning to things…...
This clever design trick by Guinness means it can modernise without needing a new logo
5+ day, 7+ hour ago (485+ words) to a long and illustrated history for Guinness advertising, and it continues today in the form of LoVely....
Should you rebrand yourself this September, or just hold your nerve?
1+ week, 5+ day ago (774+ words) Autumn is a good time for career invention. But that doesn't mean you should. Image licensed via Adobe Stock After the searing heat of summer, autumn has finally arrived: hooray! But while the weather might be more relaxed, a lot…...
Meet Danna Guti??rrez aka Gallina Clueka: The project turning drawings into tactile vessels you can hold
6+ day, 7+ hour ago (156+ words) The Bogota-based artist explains how a collection of hand-pinched ceramics, made in the days after an earthquake hit her home country, became a meditation on what keeps the world habitable. "I like having that space for intuition, where I don't…...
How illustrator Azra Hirji turns the family table into an archive of food, migration and memory
1+ week, 6+ day ago (386+ words) The artist behind the Substack In The Filing Cabinet is on a mission to preserve her family's table. From her mother's homemade chutney to her late father's lentil daar – one appetising artwork at a time. The colour hits you first…...