News (Proprietary)
WeLoveUs.Shop Vendor IRE AJE Is Transforming African-Inspired Jewelry Into Modern Heirlooms
8+ hour, 7+ min ago (367+ words) For IRE AJE, jewelry is an ode to refined opulence, a tribute to culture, and a celebration of the Yoruba Orisha of prosperity. The accessory brand, which was established in 2021 by Issa Gray, is a vendor on WeLoveUs.Shop, creating timeless pieces by blending African-centered storytelling with modern sophistication. Gray's creative vision for the brand was shaped by the elderly women in her family. They were the first to teach her the significance of African culture and the quiet power held in symbolic accessories. The brand is a tribute to her aunt Linda Gray Murray, while her Grandma Clarice was a catalyst in her entrepreneurial journey and helped shape some of the pieces in the collection. From sculptural cuffs and elegant pendant necklaces to symbolic hoops and charm bracelets, each piece is crafted to be a fashion statement. Every accessory…...