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fortune.com > 08/24/2026 > ikeas-real-estate-arm-sponsored-a-pillow-fight-in-france-heres-why

Ikea???s real estate arm sponsored a pillow fight in France. Here's why

3+ week, 7+ hour ago   (690+ words) In June, a crowd packed into Italie Deux, a Paris shopping center owned by Ikea’s real estate arm, to watch adults hurl pillows at each other in a padded ring. The event marked the French debut of the Pillow Fight…...