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News
Former West Virginia School Buildings Reimagined as Hill Hall Hotel in Fayetteville
1+ week, 5+ day ago (185+ words) Hill Hall Hotel opens in downtown Fayetteville with 40 rooms housed in the restored 1923 high school and adjacent midcentury middle school near New River Gorge National Park. It joins Design Hotels under Marriott Bonvoy and features preserved school architecture, warm residential…...
In Marketing “Be Different” Is Overrated
1+ week, 6+ day ago (354+ words) There’s a common piece of marketing advice that I think gets interpreted the wrong way: you need to stand out. Be different. Don’t look like everyone else. Somehow, “different” has increasingly become “weird.” Weird hero shot. Weird hotel interiors. Weird…...