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Indiana Daily Student

Indiana Daily Student

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idsnews.com > article > 2026 > 09 > opinion-bloomington-logo-butt-civicbrand

GUEST COLUMN: Does a city really need a brand?

1+ week, 1+ day ago   (385+ words) Editor's note: All opinions, columns and letters reflect the views of the individual writer and not necessarily those of the IDS or its staffers. In 2025, Bloomington paid CivicBrand $95,000 to develop a brand for the city, and it's safe to say…...