6+ day, 4+ hour ago   (152+ words) Partnership gives programmatic buyers access to large-format displays across more than 70 US markets, generating a reported 650 million impressions per month. Viooh has partnered with Starlite Media to make more than 800 digital OoH screens at US retail destinations available through its…...

1+ week, 6+ hour ago   (237+ words) Digital out-of-home recorded its fourth consecutive year of double-digit growth, while total OoH spending increased 6.8 percent, according to PQ Media. Global DooH advertising spending increased 12 percent in 2025, marking its fourth consecutive year of double-digit growth. Traditional OoH spending, including static…...

1+ week, 2+ day ago   (631+ words) A long-running dispute surrounding Swiss Post's acquisition of DooH specialist Livesystems has entered a new phase. Following a Federal Supreme Court ruling, Switzerland's postal regulator PostCom must now examine whether the 2021 takeover complies with Swiss Post's legally defined public mandate....

1+ week, 2+ day ago   (513+ words) The retailer is adding creator campaigns, weather-based activation and richer audience reporting as it builds a more complete media offer for hardware vendors. Ace Hardware is extending its retail media offer from campaign activation into deeper measurement, creator marketing and…...

1+ week, 6+ day ago   (192+ words) Year-round displays expand the bike-share advertising network, which also includes more than 1,000 static panels across Montréal. Pattison Outdoor has added 20 digital advertising displays to its Bixi bike-share network in Montréal, expanding its year-round media offering across the city. The displays…...