1+ hour ago  (222+ words) France’s anti-fast-fashion law is now in force but won’t fully bite until 2027, and shields domestic retailers by design. The Lacoste ruling shows IP litigation delivering results now. Lacoste filed suit over products sold on the Shein platform that allegedly reproduced…...

2+ week, 15+ hour ago  (494+ words) Ōura’s partnership with England captain Harry Kane and vice-captain Declan Rice is less a conventional endorsement than a strategic argument: that recovery technology belongs at the center of elite performance, not on its periphery. Campaign after campaign, Ōura could not…...

2+ mon, 1+ week ago  (283+ words) The new BL.001 edition extends a partnership using padel as a vehicle to reach affluent performance-driven consumers – a strategy mirroring broader luxury-sport crossover trends reshaping the market. Automobili Lamborghini and Babolat have unveiled five new color variants of the BL....

3+ mon, 4+ day ago  (407+ words) Adidas expands Project R.A.P. (Radical Athlete Perception) into football with a 3D-printed boot built on athlete data – the platform’s second sport application, with a consumer launch still to come. adidas has revealed a 3D-printed football boot as the second performance product…...

3+ mon, 3+ week ago  (346+ words) The Decathlon-controlled French sports e-tailer has inaugurated its first store in central Paris, a 450-sqm space near the Arc de Triomphe, marking the latest step in its omnichannel development. Alltricks, the French sports e-tailer backed by Decathlon, has opened a…...